Indian advertisement industry has achieved great height. Someone would say, wow, what a realization. Well, to me its definitely yes. I mean having spent last 2 years in US and watching TV commercials out there, I was damn sure that Indian commerials are great and much much better than what are aired in US. But after coming back to India and watching the recent ads, man, i'm totally overwhelmed.
Two ads which belong to his category are:
1. Airtel ad where two boys across the borders of two countries try and play football. The message is there wont be any boundaries, only if we talk... too much, excellent idea. Hats-off to K. S. Chakravarthy who is the brain behind the ad. The unfamiliar language used (French dialect used by Moroccans) adds to the universality.
2. Latest Canara Bank ad where mother-in-law learns Punjabi in order to welcome her new Bahu! The message is that the bank is adapting in the changing times. The emotions and sentiments behind the ad are worth commending.
Also one more Ad is of Cadbury Eclairs Crunch for which the punchline goes like- "Kuch cheezon ka maza dheere-dheere hi aata hai... ...Jaise Cadbury Eclairs Crunch". Good thought process.
For more TV commercials visit: http://www.indibiz.tv/
Keep it rolling...
3 comments:
what about the Nike cricket ad...and the Hutch SMS alert ads....those are pretty neat too :)
For sure...the Nike cricket one got the best Ad award for 2007 for capturing the spirit of India so well.
What about the ad, where wife is learning about K for Kricket...and she throws surprise to husband 'Kya Square slash mara hai'...and bemused husband asks "Yeh cricket kab se sikh rahi ho" or something similar.
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